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Research breakdowns, in video.

Short walkthroughs of real Luxeon engagements — how a question got scoped, where the data came from, and what the evidence actually showed. No signup required.

Data products

Reading Ghana's population data for market entry

How we integrated census, pricing and OSM data into a single opportunity dashboard.

Field research

Multi-city retail field intelligence: what shoppers told us

Inside the exit-survey and focus-group design behind our Accra & Kumasi study.

Analytics & BI

Building a banking analytics model from scratch

Relational modelling, SQL and DAX — from raw tables to a validated dashboard.

Data mining

Turning scattered public data into a usable database

The workflow behind extracting structured records from PDFs, pages and directories.

Predictive modelling

A computer-vision walkthrough: cassava leaf classification

How we trained and validated a CNN on 21,397 labelled images — and what "97% accuracy" really means.

Method

Designing surveys for markets with scarce data

Practical choices for instrument design when the population you're studying isn't well documented.

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